Although you should market your content every time of the year, there are some special holiday seasons that you should pay attention to. New Year is especially important for marketing as most people are looking to spend on something for their New Year’s resolution. This can be a good opportunity to market your products or services with limited promotional deals to boost sales and engagement.
1. Take advantage of impulse purchases
In a business sense, there’s nothing wrong with taking advantage of a global human phenomenon. People are going to spend at this time of year and brands lookout for that in order to make some money. Impulse purchases are a vital part of commerce. New Year is a good time for returns from unwanted Christmas gifts and you need to take advantage of this and impulse purchases together. You can do both for physical and online stores. For online stores, make sure to list those items on the “suggested products” on the return process page. For brick and mortar stores, place these items near the return area.
2. Time your product launches with New Year
It’s the New Year and most people will want to have resolutions or recreate newer versions of themselves. Why not instigate something new as a company? This is a good opportunity to introduce a new product or product line. The most standard way is to apply a New Year’s theme to your new products that are either available for a limited time or are a new introduction to your mainstay services or products. Additionally, you can emphasize the value it can give to your customers in starting off the new year just right. However, it’s best to start marketing these products just before New Year like in December. Freshness and excitement are what these products need to show.
3. Referral programs
Referral or loyalty programs for customers can be a great way to encourage recurring transactions with the same customers. For instance, Starbucks encourages regular customers by launching a sticker collection system with nifty rewards such as tumblers and planners. If for any reason, you don’t have a loyalty or referral program, the new year is the perfect time to introduce one. As loyal customers are more likely to recommend your company to their friends, a referral program is a good way to encourage them to help you get more customers. Another tip for this is to put yourself in your customer’s shoes and make sure the referral or loyalty program is as simple and easy to use as possible.
4. Don’t forget about traditional marketing
It’s more feasible if you don’t have to come up with new marketing ideas all the time. There’s nothing wrong with using tried and tested ideas that have persisted over the years. After all, there’s a reason they’re being used until now. Use a regular New Year’s theme for your store display on your store’s website or your store’s actual window. Use banners or posters around the area but make sure to secure a permit first. Make sure to update the New Year’s theme a bit so you won’t be caught reusing the exact designs from the previous year.
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