Behavioral Insights Marketing With CM Tribe
Companies cannot afford to view the next generation as a marketing segment!
Did you know that Millennials and Gen-Zs make up over 60% of the world’s population today? That’s almost 5 billion people. Obviously, we don’t expect them to all think or act in the same way.
After all, for every article calling these generations lazy, there’s another labelling them as hardworking. For every report calling them individualistic, there’s another saying they’re the most community-minded generations so far.
Because of these rich contradictions, your brand simply cannot afford to paint such a varied demographic group with the same brush. So rather than view them as some monolithic marketing segment, we take a closer look at the more predictable aspects of human behavior based on their common interests and regardless of their demographics. These folks are what we call consumer tribes.
Marketing is really all about quality content!
Tribal marketing is not new, but is only now becoming more relevant than ever before. This just means identifying your customers and selling to them based on our understanding of what they like, dislike, and believe in.
Times have changed, and so has marketing. In the 1900s, marketers used posters. Then, they used the radio. In the 1960s, television entered the scene, and marketing found a way to use this new kind of medium. Fast forward to the 1990s, the internet was born, and it was immediately followed by the rise of social media platforms in the 2000s.
In the long history of marketing, everything has revolved around content. From a 1900s poster design to a 2000s graphic poster for an online advertisement, the concept and the goal remained the same. Indeed, only time has changed.
Content Marketing Fact Sheet
Organizations who uses Content Marketing
CMOs think that content marketing is the future of marketing
Company budget dedicated for Content Marketing
Companies have a team of one-to-three content specialists
Companies create a unique job role for overseeing content marketing
3x more leads come from content marketing rather than traditional marketing methods
CM TrIbe Content Marketing Services
Today, companies—whether big or small—are crazy about content creation. Gone are the days when people are fine with posters and flyers. In this era, consumers crave useful, timely information from written content.
Compelling content becomes a decision point for most customers. As much as 90% of customers find high-quality content useful for their decision making, and it is often the reason they take action.
To that end, we provide a complete lineup of content marketing services aimed at grabbing attention and engaging your web audience.
CM Tribe is your best source for every kind of web content
- Website content writing
- SEO writing
- Blog writing
- Article/guest post writing
- Social media content management
- Product descriptions
- Rich multimedia graphics
- Whiteboard explainer videos
Clear, concise copy
The average web visitor will only scan a page as opposed to reading the content line by line. For us, that means keeping the structure clean and short. Paragraphs are easily comprehensible, straight to the point, and are divided by compelling subheadings so even a mobile user can scroll through and get the gist of what the page is about.
The right content for the right crowd
The tone of the content matters a great deal. Different forms of web content demand a different touch. For instance, blog content is generally conversational and relaxed, whereas a finance article is more likely to be somber and require statistics and other factual data.
When writing content for your business, we want to speak in your audience’s lingo and address their needs directly.
The best piece of content will not matter if it cannot be found on the web. That’s why we always tailor our writing in line with SEO best practices. While the general approach is to write for search engines, we focus on the overall user experience and engagement. We believe that people should be able to leave your web page fully satisfied with direct answers to their questions.
This is what builds your authority and credibility as a brand. When people see that your website or social media page or email newsletters deliver quality, valuable information, they start to see your brand as an expert in its niche. This leads to trust, better customer relationships, and inevitably more sales.
Let’s help you stay ahead
It’s hard to keep up with the latest developments and trends in marketing in these fast-changing times. The market changes. Consumer preference changes. Technology evolves. But as long as you’re looking to make a profit, marketing will always be a necessity.
CM Tribe has the experience and specialized knowledge base to make every marketing dollar a worthy investment for you. We understand your industry well and are well aware of the unique challenges that your business faces when it comes to maintaining profitability.
Content marketing is the past, present, and future of marketing
Be a part of our content marketing tribe today!