Make Your Mark With Video Marketing!
It’s all too easy to see why video content is so popular. It combines both stunning visuals with rich audio to give viewers a more interesting, engaging way to consume content. Little wonder Youtube is clocking over two billion monthly active users.
Video Marketing Sets Your Brand Apart
Videos as a form of content marketing hits all the right spots — attention-grabbing, engaging, shorter length but more powerful messaging, and the list goes on.
But one thing that most people miss is the fact that Video SEO is nowhere near as saturated or competitive compared to SEO for text content.
This gives your brand an advantage because you’re not only facing less competition, but your video content has a much higher chance of being viewed compared to text content. Remember, today’s online users pay attention to video content whereas they skim through a page with written content.
Why Video Marketing?
- Boost conversion rates;
- Establish credibility and trust to consumers;
- Attract new customers;
- Improve brand awareness and popularity;
- Create a standard against your competitors, and;
- Make your company stand out.
Recent Video Marketing Stats
54% of consumers want to see more video content from a brand or business they support
54% increase in brand awareness as a result of video marketing
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video
54% increase in brand awareness as a result of video marketing
85% of people in the United States watch online video content per month
66% more unique leads come from video marketing
54% increase in brand awareness as a result of video marketing
Source: hubspot.com
The numbers don’t lie. And as marketing evolves, video content will soon cover a significant portion of global internet traffic.
Video Marketing Has Come A Long Way!
In a world where most people prefer visuals over blocks of text, video content ranks at the top of the list. What would you choose, a 30-second video about dogs or a 300-word article about dogs? That depends if you’re a reader or not. But, what if we change the topic of the video.
Which dog food advertisement would you prefer, a ten-second video ad or a 100-word text explainer? If you choose the former, you’ll see the products and some cute dogs as well. In the latter, it’ll be text accompanied by a poster.
Well, we bet you chose the ten-second video. After all, it’s easier to watch than to read. Why? It’s because reading is an active process. You have to perceive and imagine things you’ve read. In watching videos, all you need to do is look at the video, and it’ll feed you information instantly.
Whiteboard Explainer Videos Rule
At CM Tribe, we have witnessed significant success with whiteboard animations and explainer videos due to the complexity of the industries we serve.
Can you imagine trying to explain how the stock market works in words? How many words do you think it would take to fully capture what the stock market is all about? More importantly, how much time do you think it would take for the user to fully grasp the message through reading?
And yet, we’ve been able to break down the foundational concept of the stock market in a less than 5-minute video.
Stock Market 101 Video
Here’s another we did breaking down everything you need to know about blockchain technology
Blockchain 101 Video
And here’s one we created as a resource for professionals looking to explore the exciting world of freelancing
So you want to be a freelancer Video
Experience Meets Creativity!
We’ve created several more of these whiteboard explainer videos across the eCommerce, finance, cryptocurrency, and even SaaS spaces.
Got a complex topic you want broken down in 5 minutes or less? The video gurus at CM Tribe have got your back.
Why Choose CM Tribe?
We know what we’re doing. We’ve worked in these industries and understand the best possible ways to present an idea in an easy-to-digest manner. More importantly, we do so while also projecting your brand as an absolute authority in its niche.
Any serious content marketing strategy must include video content.