Content Marketing in the Blockchain/Cryptocurrency Space

Content marketing plays a crucial role in any industry, even more so in the blockchain/cryptocurrency space. Whenever you want to break down a complex topic, draw attention to something, or increase awareness, you need quality content marketing.

That’s what we provide here at CM Tribe. As a tried and tested content marketing company, we can help you speak directly to your target audience about blockchain and cryptocurrencies and their many, many real-world applications.

We are passionate about blockchain solutions!

At CM Tribe, we are deeply passionate about blockchain technology and its wide array of benefits. We truly believe that the future revolves around a decentralized setup, where everybody has a say. This directly appeals to one of our core values as a tribe — community.

And that’s why when we do content marketing for blockchain and its various applications, it is with genuine interest backed by years of industry research. We see every project as an opportunity to learn even more about how to harness blockchain solutions for a more transparent and secure world.

Here’s our approach to explaining blockchain:

What is the blockchain?

In simplest terms, the blockchain is the world’s largest digital ledger. A ledger contains records of transactions and other relevant data. These transactions are stored in the form of data blocks. When one block gets filled up, a new block is added. This creates a chain of data blocks, which we call the blockchain.

What’s the big deal about the blockchain?

Obviously, these types of transactions and other data should come with the highest security levels. Security companies are spending millions of dollars on centralized security measures. And yet, many of these protected networks and systems are still compromised every year.

Enter Decentralization

Why leave the security of the network to a centralized system and pay millions, when all of us using the network can secure it, and even get paid for it? Decentralized security means every user on the network can contribute to the security of that network.

Data stored on the blockchain is essentially tamper-proof because we all can see it. Obviously not all the data stored in the blockchain, but enough to know that it exists and therefore cannot be tampered with. That’s why we can go to the Ethereum blockchain and snag a screenshot of the block information.

Snapshot information from the Ethereum blockchain

That’s what a distributed ledger system is all about. It’s like watching a live football game. Anywhere in the world you’re watching it from, it’s the same thing that’s happening. Someone cannot come and say otherwise because we all saw the same thing and are therefore each other’s witnesses. 

Because it is a distributed system, anyone can join the network. This is the basis of mining. As a reward to the users for securing the network (mining), they get paid in the native cryptocurrency of that blockchain. So miners on the Bitcoin network are paid in BTC, miners on Litecoin receive LTC, and so on.

That’s how decentralized security works. It relies on the eyes and ears of everyone on the network to protect it.

How secure is the blockchain?

The blockchain’s security system is multi-pronged:


Hash is like the digital form of a thumbprint — each one is unique. Every block on the blockchain contains a hash signature and contains the hash details of the block before it. Let’s say there are 8 blocks on the blockchain, block 7’s hash signature will contain the hash information of block 6; block 6’s hash contains hash info of block 5, and so on.

If you tamper with a block, the hash changes and it will no longer match the hash on the block after it. Everyone on the network can easily identify what block was tampered with.

Proof of work

This is a mechanism that measures the time and work required to add a new block to the chain. This makes it incredibly difficult to sneak in your tampered block to the chain because if the proof of work for your block doesn’t add up, it will mess up the proof of work of all the following blocks.

In order to successfully tamper with one block, you’ll need to recalculate the proof of work for all the succeeding blocks. The amount of computing power alone that you’ll need to perform such intrusion is not something that is available to just anyone. Not to mention beating the other security measures.

Consensus system

Basically, by joining the network, a full copy of the blockchain is stored on your device. When you’re logged in, your version of the blockchain must be the same as everybody else’s wherever they may be in the world.

That’s why it’s called a consensus — an agreement from all parties that this blockchain copy is legit and has not been tampered with. If one block has been tampered with, the other nodes on the network would reject it since it does not conform with the consensus.

To successfully tamper with a blockchain, you’ll need to simultaneously tamper with every block, replace the hash of every succeeding block, recalculate the proof of work for every other block, and control more than 50% of the distributed peer-to-peer system. So yeah, the blockchain is pretty damn secure!

Blockchain is not limited to financial applications

There are dozens of real-world applications for blockchain technology outside of the finance space. For example, it can be used to administer a decentralized voting system. Why trust a centralized body to count our votes and announce results when we can all see for ourselves how the voting is taking place in real-time? 100% transparency. 

Another exciting application of blockchain technology is the smart contract. This is simply a self-executing contract. For example, let’s your cable bill is due on the 20th of every month. Rather give you long terms and conditions, your cable company could enter a simple smart contract with you  stating that if your bill is not paid on the 20th, your access is automatically cut off. A smart contract will automatically execute all these terms exactly as it is encoded. And since it is hosted on the blockchain, no one party can change the terms of the contract. 

One potential application that may see a while to actualize is using blockchain to promote transparency among public agencies. Every year, we must trust the words of centralized auditors to assure us that public funds are well spent. But if we all saw how these funds are being allocated, then we know who to hold responsible for failure to deliver.


How we do content marketing for blockchains and cryptocurrencies

Ours is a holistic approach. We want people to be able to understand the message in whatever form they are most comfortable with. At CM Tribe, we harness text, infographics and online video marketing for every content marketing project. Our writers are sharp, our digital graphic design team is standing by, and our video editors are raring to go.

This trifecta means we are able to reach your audience across multiple channels (blogs, social media, video sharing platforms, etc) every month. The idea is to effortlessly expand your marketing reach, and with it, the potential for much more revenue. Plus, we get to optimize your brand and help you compete more effectively for text, image, and video SEO.

But you get the final say. ROI is important to us. As a member of our tribe, your success is our success and so we work tirelessly to deliver consistent, tangible results.

We are your content marketing tribe!

Talk to us today about your content marketing needs for your blockchain project. We would love to hear from you.

Blockchain and Cryptocurrency Content Marketing FAQs

1. What makes you stand out from other blockchain content marketing companies?

For starters, we don’t have one standard content marketing plan that we sell to every FinTech company. In this fast-paced industry, success can have different meanings. At CM Tribe, we take your definition of success and map a strategy to get you there.

2. Is content marketing for blockchain companies so different that it requires a specialized approach?

Indeed it does! Traditional content marketing for other businesses often has many goals — building a subscriber list, attracting more social media followers, improving brand recognition… the list goes on. As a new, disruptive technology, blockchain needs a more direct, yet robust approach to content marketing.

You need someone who can break down the many complex topics and related jargon to make sense to your audience. It’s about making your mark.

3. What are the best marketing channels for my blockchain project?

This really depends on the type of community you’re looking to build. For example, if your blockchain project is designed to enhance network security for other businesses, Linkedin marketing, article writing, and online video marketing can go a long way in getting your message across to the right crowd.

On the other hand, if you’re looking to broaden brand awareness, digital graphic designs and social media ads are a great way to go.

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