The Best Practices in Content Marketing

Content Marketing is not just creating and publishing content. It may have been that simple before but today, it has turned into something much more than that. Here are the best practices in content marketing in 2021.

1. Understanding your target audience

To sell something to customers or clients, you need to gain their trust. The process of content marketing is ironically less about selling in the first part but more on building trust and to build trust, you need to educate and entertain your audience. In the process, you acquire the valuable information of what content you need. First of all, you need to develop the customer persona. This is, of course, crucial as ascertaining who your target audience is is the first step to marketing to them. Next is aligning your content to the customer’s purchase process and journey. For a customer, buying is an experience and at any point, the goal is to create the optimal customer experience. Mapping out this experience at every benchmark should be your goal.

2. Making your content as accessible as possible

It is of vital importance in social media marketing that the content should be accessible to everyone. This is because e-commerce continues to grow vigorously in developed countries. The web should be accessible for absolutely everyone and you should think about all sorts of people who would potentially view your content. Some of the things brands should focus on in 2021 are: adding ALT or Alternative Text wherever appropriate on your web pages, including captions on images on your social media photos, putting subtitles on your videos, ensuring that all content can be accessed with keyboard alone, ensuring that all content is as intuitive on mobile as it is on desktop, and giving your links unique and descriptive names.

3. Be meticulous and analytical

Growing a successful online brand or website is by no means an easy task. It is almost like caring for a living, breathing pet. It needs constant care, nourishment, and attention. You should be constantly monitoring and tweaking your content to make sure it stays up to date and productive. Of course, this also means having competent content teams who would not get complacent nor negligent. Dedication can go a long way into making your content a success. Online content planning tools are also available that would make your job easier.

4. Ask questions or feedback

One of the best ways to gain valuable information that would be very important for your brand is to ask for feedback. This is not only free but it also shows that you care about delivering valuable service to your audience. This is also the most optimal way to learn about any complaints they have and on which aspects you can improve your business. Of course, when they answer or ask more questions, see to it that you provide a response. Engagement is very important with your target audience as customers will stop coming back once you stop being attentive.

5. Deliver value

Ultimately, the backbone of your success comes from the value that you deliver. What kind of value you deliver depends on your niche but it has to be relatively helpful that is not found in a lot of other sources. Even when you are not directly selling your products, you should provide content that is actually helpful to the audience which in turn would make them want to purchase your products. A good way to do this is through a blog. If you can not write one yourself, consider employing the services of a content marketing company. Brands like Apple release content that are inspiring such as their Shot on an iPhone program. Your content should either entertain or inspire people and potentially turn into sales.

We do content marketing in the Travel industry

At CM Tribe, travel and adventure are very dear to us and we always encourage our fellow tribe members to boldly explore their world. Life is not meant to be lived in one place, after all. If you have a travel agency and need quality content marketing from people who are genuinely passionate about travel, we are the content marketing tribe to call.

Get started today by calling +632) 8256 8084 or reach us through our contact form.