Content Marketing is one of the most effective marketing strategies for any size and industry in business. The problem is, it can be confusing to decide what type of content marketing is appropriate for your business when you are developing your strategy. Read on to see the different high-performing types and which one is right for you.
1. Blogs
Blogs are one of the few types of content marketing that is feasible yet highly effective for a small business. They greatly improve your SEO and cause more organic traffic to your website because people actually enjoy reading blogs as they can help with decision-making, provide time and money-saving solutions, and offer expert niche advice. Another advantage to blogging as part of your online strategy is that some people actually prefer reading to gain information rather than watching videos. Due to this, you will actually satisfy a certain group of customers like this.
2. Infographics
An infographic is another way a company can educate its audiences. They contain a lot of eye-catching visuals with concise text to accompany them. They only offer essential information that customers need to be aware of and more importantly, the infographic would typically be branded by the brand’s logo. Sometimes, infographics also serve to present statistics to better inform your audiences.
3. Interviews
Industry experts can be a valuable resource when marketing your content. Recorded interviews with them are another way of boosting your business. The information drawn from the interview can be valuable for site visitors that would help them understand their needs better. Additionally, it is a fantastic way to establish yourself as an authority in the industry. But how do you go about this? Of course, there are a few ways to do this:
- Post a written version of the interview on your website or on your blog
- Make a recorded interview content available on your site or through your brand’s YouTube channel
- Do live interviews through Facebook live stream or on a webinar
- Host a regular podcast if you plan to do this regularly
- It goes without saying that the type of interview you do should provide valuable insight to your audiences so it is important to put yourself in your customers’ shoes.
4. Memes
Memes are part of popular culture, specifically from the internet and chances are, you have probably encountered one at least once due to them being everywhere. They are quick ways to entertain people who understand the context. They are also quite relatable most of the time. This aspect of the meme can be a great clue on how to make the meme ideal to boost audience engagement. You can take advantage of this hugely popular and familiar content medium by using them to bring amusement and attention to what you have to say. Nothing grabs attention like a hilarious meme. The best part of this is, if the meme grabs someone’s attention, they are highly likely to share it to others and the meme just spreads itself. You can simply share this type of content marketing through social media or at the end of marketing emails.
5. Whitepaper
The whitepaper is an informational document packed with relatively lengthy content. They are quite detailed and serve to inform viewers of a product or subject to a greater extent than other forms of marketing. Whitepapers can possibly be aesthetically pleasing and this is another one of its appealing aspects. The content is, of course, utilitarian first and foremost and this fact should be considered before improving its visual appeal. Keep in mind the fonts and page layouts when designing a whitepaper to look good while being informative.
We do content marketing in the Travel industry
At CM Tribe, travel and adventure are very dear to us and we always encourage our fellow tribe members to boldly explore their world. Life is not meant to be lived in one place, after all. If you need quality content marketing from people who are genuinely passionate about positioning your brand for success, CM Tribe is the content marketing company to call.
Get started today by calling +(632) 8256 8084 or reach us through our contact form.