To market your brand, the priority should be creating valuable content that your audience would find useful or want to see again and again, not pushing out a huge number of ads. The most successful way has always been video ads, as evidenced by their effectiveness on television. Even though there are other good ways to market your brand, video content is definitely worth the marketing budget. Read on to see the reasons why.
1. Videos showcase your brand’s identity
There are several ways to convey information online. Text on blogs and websites are basic ways to share your company’s concepts. Photos can show even more information like your company’s products or your team. However, videos can efficiently do both in a better way. Video is the most practical and efficient way of presenting what your brand is all about.
2. Videos form the strongest emotional connection with your clients
The first impression your brand gives off is dependent on a couple of factors and it is important that your content marketing forges a strong positive bond with your customers. A lot of the time, text or photos for content marketing can feel a bit cold and impersonal, like there is no human-to-human element to it. Out of all the creative mediums on the web, video is the most direct human-to-human one. It goes without saying that this kind of content builds the deepest bonds with your audience. When a customer watches a lot of videos from the brand, they feel like they have spent a lot of time and gotten to know the company behind the brand. This is what you as the brand owner want – to have strong ties with your customer.
3. They have a good Return On Investment
How well your Return On Investment is from your video content will depend on the video quality and the content strategy organization. Either way, about 83 percent of survey respondents from WZYOwl, a leading video company have stated that video gives them a really good Return On Investment. This says that videos, although usually expensive and time-consuming, are worth the expense. And sometimes, videos do not even have to be that heavy on the budget as there are ways to make videos quickly and on a reasonable budget. For instance, your smartphone can be a high-quality video recorder as most smartphones today can capture video in 4K. Not only that but also VideoScribe and Prezi can make your videos look much better. So all these make it easy to make engaging videos without spending a fortune.
4. Google loves videos
Videos make customers spend more time on your website and this longer duration spent on your website tells search engines that your site has content good enough to be checked out more. According to Moovly, you are 53 times more likely to appear first on the Google results page if a video is embedded on your site. Basically, videos increase your visibility on search engines because videos really influence your rank on the search results. This would all only be true if your videos are optimized for SEO with interesting titles and descriptions. The videos should allow the customers to take the next step. Additionally, since Google owns YouTube, the search engine tends to rank YouTube videos on the top 3 of the results. So do not neglect the importance of YouTube videos and Google because the right video can increase sales significantly.
We do content marketing in the Travel industry
At CM Tribe, travel and adventure are very dear to us and we always encourage our fellow tribe members to boldly explore their world. Life is not meant to be lived in one place, after all. If you need quality content marketing from people who are genuinely passionate about positioning your brand for success, content marketing tribe is the company to call.
Get started today by calling +(632) 8256 8084 or reach us through our contact form.