Who’s Your Content Marketing Target Audience? 5 Ways to find out

Who’s Your Content Marketing Target Audience? 5 Ways to find out

Have you ever received those annoying junk mails that give you information about something you couldn’t care less about? They’re something that isn’t relevant to your lifestyle, hobbies, occupation, or interests. You might have received it simply because the area you lived in tied with your IP address. Naturally, you’d want to delete them or block them if the emails are persistent. As a company owner, you wouldn’t want this because not only do these off-the-target mails simply get discarded, but they may also annoy your potential customers. This is why it’s important to know and hit your target audience as accurately as possible. So how do you actually hit the mark and see more success?

1. Get a clue from your current customers

Obviously, this isn’t for new companies but for companies who already have an existing customer base. Now, what information can you get from these customers? Ask yourself questions like, “Why do they buy from me?”, “What benefits do they get from my business and how well does my company fulfill their needs?” Besides the in-house data you’ve compiled, take advantage of Google Analytics, Chartbeat, Adobe Analytics, etc. These will tell you market trends and other important information.

2. Do a market research

After pinpointing your current customers, use this info to conduct market research. Market research provides deeper insight into pretty much everything about your marketing strategy, including your target audience. At first, it would seem like you can sell to almost everyone but market research allows you to go from that to more specific groups you can focus your budget and effort on. Examples of market research tactics are interviews, market segmentation research, and focus groups.

3. Take a look at your competitors

You shouldn’t forget about the competition even when it comes to determining your target audience. Look for information about who they target specifically. And in the process of comparing your audiences, you might be able to identify the audiences they might have missed that would be a good opportunity for you.

4. Create Buyer Personas

Simply put, a buyer persona is a semi-fictional representation of your ideal customer. This entity isn’t a real customer but an amalgamation of all the characteristics of your best potential customer. For the persona to be helpful, it should be as detailed as possible with information like personal data, professional information, hobbies, goals, values. Companies usually have multiple personas to be able to target multiple markets. By writing as if you personally know that one person from that market, helps to drill down into the specific segments of your intended audience.

5. Know who your target audience isn’t

There are some consumers that are obviously not your target audience. But there can also be consumers that could closely resemble your target demographic even though they aren’t. Knowing clearly who is and who isn’t your target audience is crucial to not wasting time and money on the wrong audience who are hard to distinguish from the intended ones.

6. Constantly update your target audience data

If you’re doing it right, you’ll constantly gather more data about your customers through research and interaction. Use the new information you receive to revise and fine-tune the existing personas for optimal results.

It’s ultimately up to the consumer whether or not to purchase from your company but content marketers are responsible for marketing to the ones most likely to be the customers. They only need complete and accurate information about who they should be marketing to and we at CM Tribe make sure they aim their sights at the right target! Leave it to us to show you who you should be marketing to!

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