Instagram has been a stalwart platform when it comes to social media marketing. It’s always been influential and every business should take advantage of the reach it has. The photo-sharing social media app has a lot of possibilities and is well worth the marketing money you spend as it has over 1.3 billion active monthly users across the globe. The possibilities have expanded as Instagram has grown from simply a photo-sharing app to a versatile platform that offers video and shopping experiences.
1. Get your business page verified
Having a blue checkmark on your Instagram profile means you’re verified and you’d usually see this with celebrities, global brands, or public figures – anyone who’s significant enough to be impersonated. Being verified easily distinguishes the real deal from impersonators so when a big brand’s Instagram page advertises a deal, potential customers would know that it’s as legit as they come.
Besides trustworthiness, being verified can also increase your brand’s visibility as well as your follower count because verified profiles appear on top of the search results and are even pushed to the suggested accounts. Although not confirmed, it’s not unreasonable to believe that the algorithm would work in your favor as your account is featured in more places and as a result, get higher engagements. The blue checkmark attracts more attention, including the attention of potential business partners. Even when you’re not actively looking for partnerships with influencers, your status as a verified profile can bring them in as the blue check shows them that your company is a major player in your industry, whether they’ve heard of your company before or not.
Lastly, being verified gets you early access to incredibly useful features. For instance, the swipe-up function on Instagram stories. This may be unknown to many but a business account needs a minimum of 10,000 followers to get access to the swipe-up feature in their stories. Simply being a verified profile bypasses this requirement. Early access to this feature surely helps monetize your account.
2. Build your Content Marketing strategy for Instagram specifically
Instagram is different from the other major social media platforms and as such, you need a strategy designed for Instagram. Although the other platforms feature visuals as well, Instagram has certain advantages as its layout is primarily photo and video-oriented. The various filters, stories, and reels on the mobile-friendly layout make it easy to visually tell a story to build a connection with your audience. This can be good for lead generation, especially when you can take advantage of the swipe-up link on your story by including a link on your profile or story. It’s important to remember that you can only do this when you have 10,000 followers or are verified, as mentioned previously. A suggestion for lead generation can be including an effective Call To Action on your page’s bio.
3. Use Instagram’s scheduling tools
Instagram’s native scheduling tools make it easier to efficiently manage a business account. No longer will you have to watch the clock to post at the right time as the app now allows you to schedule a maximum of 25 photos or videos within a day. The precious time can instead be reallocated to other social media managing activities such as responding to comments and DMs.
4. Update your strategy with Instagram’s new tools
Take advantage of Instagram’s constant slew of new features. The following are just some of the new features that can also be used for marketing: Instagram Live, Centralized dashboards, and text language translations. Live Rooms can be useful for putting on a show or answering some questions from your followers. As such, they can make you feel more connected to your audience. The text translations feature can instantly translate the original language to the viewer’s preferred language, which is useful for international brands that market to a more multicultural audience. Even if the brand doesn’t, it can still be useful to any different-language viewer who can stumble upon your content.
Navigate your way around Instagram with strong direction!
Instagram has a lot of useful bells and whistles and they’re just going to increase with time. While they can be helpful, they can also make it hard to navigate through them. Even tech-savvy marketers won’t be able to master them all. You need strong Content Marketing guidance and this is what we do at CM Tribe!
Get started now by calling +632) 8256 8084 or reach us through our contact form