Are You Doing Content Marketing Wrong?

Although Content Marketing can be a valuable tool to help your business, it is not always the easiest thing to do. This is why most newer businesses get a thing or two wrong when doing Content Marketing and as a result, they would think they are doing Content Marketing correctly but it just does not work for them. In this list, we troubleshoot the common errors committed in the process of content marketing. Read on to get the benefits of content marketing.

Not keeping the audience in mind

Since more and more companies employ content marketing nowadays, newer companies would see it and get excited at the prospect of getting great results through a relatively cheap marketing method that others can do. They often assume that you just need to create a lot of content and distribute it. This is hardly the way to do it. It is like just firing a gun without aiming. The problem with this is that there is often little regard to the customers the company wants to attract in the first place. Instead, you need to take a structured approach to content marketing. Firstly, you need to ascertain your motives for investing in content marketing. Next, be as accurate as possible in the current state of your company and how content marketing is going to help you reach your determined goal point. A substantial amount of research will be imperative, on content marketing itself and especially on your core audience. Knowing how to design content to appeal to your target demographic requires listening to them and learning from them.

There is no coordination within the company when creating the content

Within most companies, there is a team dedicated to content marketing. If the content marketing team is not aligned with other divisions such as sales and marketing, the goal of content marketing can not be achieved properly.

This is because complete separation between the content marketing team and other divisions meant to work together causes them to be confused and out of sync. Communication will be poor and the resultant content will not be harmonious. Instead, the development of content marketing teams should be inclusive such that they operate across the company and are represented by all teams that handle the public side of the company.

They should cooperate well with the customer service, marketing, and sales divisions. When this is done, the company works smoothly and its voice will be consistent. Additionally, your content marketing should tap into the knowledge base of the other teams of the company and this is easy to do when they are in sync.

Neglecting the Sales Funnel

The Sales Funnel is a visual representation of the journey the potential customers take towards purchase. It illustrates the several steps before a purchase from awareness, all the way to the action of purchasing.

Some companies who fail to properly use content marketing do not keep this important marketing concept in mind and instead, write content without direction. For instance, many creators immediately think that they already have a sale when someone engages with their content but in reality, there are more steps from content engagement to purchase.

Having said that, you always need to have content that engages with a customer who is still in the early stages of the Sales Funnel.

CM Tribe does Content Marketing

At CM Tribe, travel and adventure are very dear to us and we always encourage our fellow tribe members to boldly explore their world. Life is not meant to be lived in one place, after all. If you need quality content marketing from people who are genuinely passionate about positioning your brand for success, CM Tribe is the content marketing company to call.

Get started today by calling +(632) 8256 8084 or reach us through our contact form.