YouTube is the second largest search engine on the internet today. That fact alone should be enough to convince you that it could significantly help your SEO and content marketing. In one of the articles before, it’s been discussed that using videos to bolster your content marketing. They complement written content in order to produce effective marketing for your brand. What better way to increase your online presence than a YouTube channel? Most people look up a certain few topics on YouTube and let the autoplay feature feed them videos on that topic or channel to watch. Read on for some tips on how to market your brand on your YouTube channel.
1. YouTube Shorts
Sometimes, users don’t have a lot of time to watch YouTube videos that are several minutes long. Bite-sized videos have been rising in popularity and this is why TikTok and Instagram Reels continue to be popular. As a response to this, YouTube has launched YouTube Shorts. Staying true to its name, YouTube shorts are short YouTube videos under 60 seconds long formatted vertically for easy mobile phone viewing. As Youtube is the most popular video-sharing platform and houses millions of hours of branded content, YouTube Shorts is easily worth the effort and budget, especially if your brand already has a YouTube channel.
This is a good opportunity for businesses to either experiment on what kind of videos their audiences are responding to or to use YouTube shorts to complement their longer videos. YouTube Shorts could be used as teasers for your longer videos or your products.
2. Videos that relate to their everyday life
People nowadays want to see videos that are educational and relatable. It goes without saying that videos must also reflect the viewer’s state of mind. Due to the pandemic, most people have found their mental health taking a hit and self-care videos have been popular ever since. As a marketer, you should take into account the times we are living in, how people are generally feeling about it, and incorporate these into your content. Additionally, focus on the authenticity and groundedness of the presentation of a video.
3. Immersive Shopping
Whether they actively seek it or not, people have always liked getting input from others before making a purchase. Immersive shopping videos are videos that come in the form of “hauls”, “unboxing”, or “inside the store” and they have a significant influence on what products get bought. For instance, if one of these videos gets viral, it’s likely that this brand’s stores will be sold out.
These videos are often part of a consumer’s research and are incredibly useful as they come in a complete package. Everything they need to know plus the YouTuber’s opinion is all included in a video that’s only several minutes long. This is a YouTube trend brand should take advantage of and they should enlist the help of influencers for that industry or create helpful videos of their own.
4. Curiosity Marketing
It’s 2021 and we are bombarded with a lot of information and advertising almost everywhere we look online. This information overload can be off-putting for a lot of people and while they may work, sometimes taking the more subtle route can be more promising. Instead of directly mentioning your product, simply mention how great it is like how a friend would recommend a product. If you do this to the right audience, it’s enough to pique their interest and they will naturally ask you what it is. The key is to also drop these mentions in a consistent manner. When a potential customer messages you, you can advertise to them more effectively one-on-one and you can share links to them and encourage them to tell their friends. Curiosity Marketing can be effective when done right and customers nowadays would love your brand.
We can help you market your videos better!
There is a lot more that goes into making videos and marketing them. No need to worry because CM Tribe can help you with YouTube videos and overall content marketing. There’s no time to waste, contact us now!
Get started now by calling +632) 8256 8084 or reach us through our contact form